GoodGuys2GreatMen Video Podcast

How To Create Attraction In Your Wife

Dan Dore & Steve Horsmon • 4m 17s • 25 April 2025

Book a free 90 minute strategy call →
How To Create Attraction In Your Wife
Video overview: If your wife feels distant, cold, or uninterested, it’s easy to believe attraction is something she either has or doesn’t have anymore. But attraction doesn’t usually disappear for no reason — and it doesn’t usually come back because you try harder, explain more, or beg for connection.

There are few things more painful for a good man than lying next to a woman he loves and feeling like she’s a thousand miles away.

You still want her. You still remember what it felt like when she wanted you. You remember the flirting, the softness, the way she used to look at you, touch you, laugh with you, lean into you.

And now?

Now it feels like you’re tolerated more than desired.

You may get the logistics of marriage. The bills, the kids, the errands, the routines, the calendar, the household machinery. But the warmth is gone. The spark is gone. The look in her eyes is gone.

And most men in that situation start asking a very painful question.

“How do I get her attraction back?”

I get why you ask it.

But I want to be careful with you here, because the way most men try to create attraction usually kills more of it.

They try to be nicer. They try to be more helpful. They try to remove every possible complaint she could have. They ask what’s wrong. They initiate another serious talk. They ask if she still loves them. They try to prove they’re a good husband.

And underneath all of that effort is fear.

Not love.

Fear.

Fear that she’s gone. Fear that she doesn’t respect you. Fear that you’re not enough. Fear that if you don’t do something quickly, you’ll lose the marriage, the family, the house, the identity you’ve built your whole life around.

And brother, I’m not judging that fear.

I’ve sat with thousands of men who feel it. I know how real it feels in your chest. I know how quickly a man can go from confident, capable, and clear in the outside world to needy, confused, and desperate inside his own marriage.

But fear does not create attraction.

Pressure does not create attraction.

Nice-guy bargaining does not create attraction.

Trying to be the safest, easiest, most agreeable version of yourself does not make a woman feel drawn toward you. It may make you useful. It may make you less difficult. It may keep the peace for a little while.

But peacekeeping is not the same as attraction.

That’s one of the big things I want you to see in this conversation.

A woman’s attraction often fades when a man loses contact with himself. Not because he’s evil. Not because he’s weak by nature. Not because she’s shallow or cruel. But because he slowly starts organizing his life around avoiding her disappointment.

He stops saying what he really thinks.

He stops wanting what he really wants.

He stops leading from his own values and starts managing her reactions.

He becomes careful. Predictable. Overly agreeable. Quietly resentful. Emotionally dependent. He waits to see what mood she’s in before deciding what kind of man he’s allowed to be that day.

That’s a brutal way to live.

And it’s not attractive because it’s not alive.

Attraction needs aliveness.

It needs a man who has weight to him. Direction. Humor. Desire. Boundaries. Warmth. Playfulness. The ability to hear her without collapsing. The ability to disappoint her without becoming cruel. The ability to love her without needing her to constantly reassure him that he’s okay.

This doesn’t mean becoming some arrogant tough guy.

That’s just another costume.

I’m talking about something much deeper and more honest than that. I’m talking about becoming a man who is at home inside himself again.

When you begin to respect yourself, you stop begging for respect.

When you begin to enjoy your own life, you stop needing your wife to be your only source of happiness.

When you begin to trust your own judgment, you stop asking her tone of voice to decide whether you’re a good man today.

And when you stop making her attraction the thing that determines your worth, you actually become far more attractive.

That’s the strange little paradox most men miss.

You can’t chase attraction and create it at the same time.

The harder you chase, the more she feels your need. The more she feels your need, the more pressure she feels. The more pressure she feels, the more she pulls away. Then you panic more, try harder, and the whole ugly cycle feeds itself.

So what changes it?

You do.

Not by fixing her.

Not by lecturing her about intimacy.

Not by making her responsible for rebuilding your confidence.

You start by getting honest about who you’ve become in the relationship. You look at where you’ve abandoned yourself. You look at where you’ve been performing, pleasing, hiding, or quietly keeping score. You look at where your love has become a transaction: “I’ll be good enough, and then maybe you’ll want me again.”

That’s not love at its best.

That’s fear trying to buy safety.

In this video, I want you to start seeing attraction differently. Not as a trick. Not as a technique. Not as some line you say or behavior you copy from another guy.

Attraction is often the byproduct of a man returning to himself.

That means you become more honest. More grounded. More playful. More direct. More emotionally steady. More willing to lead your own life. More willing to stop making your wife the judge, jury, and executioner of your manhood.

And yes, that can affect your marriage.

It can affect the energy between you. It can affect the way she sees you. It can affect the way you carry yourself in the room, the way you talk, the way you touch, the way you stop reaching for her from a place of hunger and start meeting her from a place of fullness.

But even before she changes, you change.

You feel less trapped.

You feel less desperate.

You feel more like a man you can respect.

And that matters right now, because you may be making decisions from panic. You may be measuring your whole life by how much affection you got this week. You may be shrinking yourself into a version of a husband no woman can deeply desire because you’re terrified of losing her.

Brother, I don’t want that for you.

I want you to learn how to stand up inside yourself again.

Because when you do, you stop trying to create attraction by chasing your wife.

You create the conditions where attraction can breathe again.

Start with the man in the mirror

If you’re tired of chasing affection and feeling worse every time she pulls away, we can help you slow down and see what’s really happening. You don’t need another trick for getting her attention — you need a steadier way to lead yourself.

Talk to a coach →

About the Hosts

Steve Horsmon & Dan Dore | Certified Professional Men’s Coach

Steve Horsmon and Dan Dore have spent over a decade supporting good men who are confused, frustrated, and afraid that their marriages and families are falling apart with no idea what to do about it. We've both experienced the same emotions that you're going through now. We know what it feels like to try all the mainstream try harder, be nicer advice while watching things continue to get worse. And that's exactly why Goodguys2Greatmen exists. Since 2012, we've coached thousands of men through some of the hardest periods of their lives; marriage breakdown, emotional distance, sexless relationships, fears of divorce or separation. We focus on practical solutions to help you survive some of the most challenging and painful experiences that a man can go through. This podcast is for men who are done waiting for their life and relationships to improve and are ready to make some bold decisions so that you become more calm and confident and start moving toward what you really want.