Privacy & Cookie Policy
Last updated: 4 August 2026
Goodguys2Greatmen provides men’s relationship coaching, group programmes, digital courses, audio products, subscriptions, events and educational content. We know that men often contact us during a difficult and deeply private time. This policy explains, in plain English, what personal information we collect, why we use it, the lawful bases we rely on, who may receive it, how long we keep it and the rights available to you.
This policy applies only to goodguys2greatmen.co.uk and to the forms, accounts, quizzes, AI-guided tools, coaching services, courses, communities, calls, events, emails, audio products, subscriptions and other services provided through or linked from that website (together, the “Services”). It does not apply to goodguys2greatmen.com, which has its own privacy policy.
Important: We provide coaching and educational services, not medical care, psychotherapy, crisis intervention or legal advice. Information held by a coaching business may not have the same legal protections as records held by a doctor, psychotherapist or lawyer. If you or another person is in immediate danger, call 999 in the UK or contact the emergency services where you are.
1. Who we are
Daniel Dore Coaching Ltd is the controller responsible for personal information collected through goodguys2greatmen.co.uk.
Company number: 11348529
Registered office: Ground Floor, Sterling House, Outrams Wharf, Little Eaton, Derby, England, DE21 5EL
Privacy contact: dan@goodguys2greatmen.co.uk
We work with authorised Goodguys2Greatmen coaches and service providers in the UK and other countries. Where another organisation determines its own purposes for using your information, it may also be an independent controller and its own privacy notice may apply. We explain relevant international access and sharing below.
2. Information we collect
Information you give us
Depending on how you use the Services, you may provide:
- Identity and contact information: your name, email address, telephone number, postal address, location and communication preferences.
- Account information: login details, account preferences, course or membership access and subscription status.
- Coaching application information: age, marital status, approximate income, goals, barriers, relationship circumstances, readiness for coaching, preferred call time and whether we may leave a message.
- Coaching and communication information: information contained in emails, calls, sessions, messages, questionnaires, exercises, support requests, group discussions and feedback.
- Purchase information: products or services purchased, billing or delivery information, transaction references, payment status, refunds and subscription history. PayPal processes payment credentials as explained in section 8.
- Quiz and AI information: answers, scores, prompts, chat messages, feedback and the resources shown, selected or viewed.
- Event information: booking details and, where genuinely needed, dietary, accessibility, emergency-contact or accommodation information.
- Content you submit: blog comments, reviews and testimonials. A comment may display the name and content you choose to provide publicly. We obtain permission before publishing an identifiable client testimonial or story.
- Information about other people: information about a spouse, partner, child or another person that you choose to include in an application, coaching conversation or message.
Please provide only information that is relevant. If you tell us about another person, do not provide more than is necessary and make sure you are entitled to share it. Avoid providing full medical records, legal documents or another person’s contact details unless we have specifically asked for them and there is a valid reason.
Information collected automatically
When you use the website or an online Service, we and our providers may collect your IP address, approximate location, browser and device type, operating system, language, referring page, pages and resources viewed, clicks, dates and times, session information, cookie or advertising identifiers, cart activity, errors and security events.
Information received from others
We may receive transaction and subscription information from PayPal; enrolment or activity information from a course, event or community platform; referral information from a coach or business partner; and analytics or campaign information from Google. We may combine this with information already held where it is necessary, proportionate and lawful to do so.
If someone applies, books or purchases for you, they may give us your identity and contact details. If a coach or partner refers you, they may provide basic referral information. We will tell you about the source where required by law.
3. Special category and sensitive information
Because of the nature of relationship coaching, you may choose to tell us about physical or mental health, depression, anxiety, ADD/ADHD, addiction, therapy, sexual life, sexual orientation, religious or philosophical beliefs, or other deeply personal circumstances. Some of this is special category data under the UK GDPR and receives additional protection.
Where we ask for or intentionally use special category data to assess an application, prepare for a call or provide coaching, we normally rely on your explicit consent under Article 9(2)(a) UK GDPR, alongside the Article 6 basis shown in section 5. Consent is voluntary and must be given through a clear, separate statement. You may withdraw it at any time by emailing us. Withdrawal does not make earlier lawful processing unlawful, but it may mean that we cannot assess an application or provide a Service that depends on that information.
In exceptional circumstances, we may process or disclose relevant sensitive information where necessary to protect somebody’s vital interests when consent cannot be obtained, to establish, exercise or defend legal claims, or where another condition permitted by law clearly applies.
We do not use application answers, coaching notes or special category data for Google Ads, remarketing, advertising audiences or unrelated marketing. We do not sell this information.
Information about health or private life that you reveal about a spouse or another person may also be their personal data. Please minimise it, do not upload their records and do not provide their contact details unless authorised or genuinely necessary.
4. How and why we use information
We use personal information to:
- respond to enquiries and review coaching applications;
- arrange calls, assess whether coaching is appropriate and assign a suitable coach;
- provide coaching, memberships, courses, audio products, subscriptions, events, accounts and customer support;
- process orders, renewals, cancellations, refunds and related records;
- operate, maintain, troubleshoot and secure the website and user accounts;
- run quizzes and AI-guided educational tools and improve their relevance and safety;
- send newsletters and programme information where you have requested them or where the law otherwise permits;
- understand website use and measure content, website and campaign performance;
- measure Google Ads and support advertising functions where enabled and where you have consented;
- prevent spam, abuse, fraud, security incidents and violations of our terms;
- comply with tax, accounting, company, regulatory and other legal obligations;
- establish, exercise or defend legal rights; and
- publish an identifiable testimonial, case study or recording only with the permission required for that use.
We do not make decisions that produce legal or similarly significant effects about you solely by automated means. A quiz or AI response may suggest educational resources, but it does not diagnose you, decide your legal rights or replace human review of a coaching application.
5. Our lawful bases
UK data protection law requires us to identify a lawful basis for each purpose. The basis depends on the context:
| Purpose | Usual lawful basis |
|---|---|
| Answering an enquiry, reviewing an application and arranging a requested consultation | Taking steps at your request before entering a contract; and our legitimate interests in responding, assessing suitability and administering our Services |
| Providing coaching, products, memberships, subscriptions, courses or events | Performance of a contract with you; and legitimate interests where the activity is not strictly contractual |
| Using health, therapy, addiction, sex-life or other special category information | An Article 6 basis relevant to the underlying purpose, plus explicit consent under Article 9(2)(a), unless a different Article 9 condition clearly applies |
| Processing payments, refunds, bookkeeping and tax records | Performance of a contract; compliance with legal obligations; and legitimate interests in managing our business and preventing fraud |
| Website security, fraud prevention, troubleshooting and service improvement | Our legitimate interests in providing a reliable and secure Service; and compliance with legal obligations where applicable |
| Non-essential analytics, advertising cookies and similar technologies | Your consent, where required under PECR and UK data protection law |
| Email or electronic marketing | Your consent, or our legitimate interests where the PECR “soft opt-in” lawfully applies to existing customers; you may opt out at any time |
| Publishing an identifiable testimonial, case study, image or recording | Your consent; if the material reveals special category data, we also obtain explicit consent where required |
| Legal claims, regulatory requests and protection of rights or safety | Compliance with legal obligations, legitimate interests, vital interests, or establishment, exercise or defence of legal claims, depending on the circumstances |
Where we rely on legitimate interests, we consider the necessity of the processing and balance our interests against your rights, reasonable expectations and the possible effect on you. You may ask for more information about this assessment or object to relevant processing.
7. AI-guided tools and quizzes
The website may include an AI-guided educational assistant that helps visitors find relevant Goodguys2Greatmen content and suggests practical next steps. When you use it, your prompt, recent conversation context, response, feedback, basic technical information and resources shown or selected may be processed by our website and technology providers supporting the feature.
Do not use the assistant for an emergency or enter information you would not want processed by an online service. Avoid full names, contact or payment information, medical records, confidential documents, or identifying information about a spouse, partner or child. AI responses can be inaccurate and are educational only.
Authorised personnel may review limited conversation logs to prevent abuse, troubleshoot problems and improve relevance. AI conversation logs are ordinarily deleted or de-identified within 90 days unless you submit the information as part of an application, ask us to retain it, or we need it for security or legal reasons.
Quizzes may calculate a score or category from your answers and show related educational content. A quiz result is not a clinical assessment. If a human coach uses your answers to respond to an enquiry, we treat them as application or coaching information.
8. Payments, products and subscriptions
Payments for subscriptions, audio products and other purchases are processed through PayPal. PayPal processes payment credentials under its own terms and acts as an independent controller for much of its processing. We do not receive your full card number, bank-account credentials or PayPal password.
We may receive your name, contact and billing details, delivery details where applicable, transaction identifier, amount, currency, payment status, fraud or risk result and subscription status so that we can fulfil the order, manage access, issue refunds and maintain legal and accounting records.
See PayPal’s Privacy Statement. Cancelling a recurring payment through PayPal does not automatically delete your Goodguys2Greatmen account or records. Contact us if you also want to close an account or make a data protection request.
10. International transfers
Some of our coaches and technology providers are located outside the UK, particularly in the United States. Using those services or assigning an international coach may involve a restricted transfer of personal information outside the UK.
Where UK law requires a transfer safeguard, we use an applicable UK adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful mechanism. We also carry out risk assessments and use supplementary technical, contractual or organisational measures where required.
Some providers may participate in a recognised transfer framework or store information in more than one country. You may contact us for more information about the safeguard used for a particular transfer and, where available, a copy of the relevant protection with confidential information removed.
11. How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security and dispute-resolution needs. Our normal maximum periods are:
- Enquiries and applications that do not become a client relationship: up to 24 months after the last meaningful contact, unless you ask us to delete them sooner or a legal reason requires longer.
- Client agreements, service records and coaching administration: during the client relationship and generally for up to 6 years afterwards. We aim to delete or de-identify detailed sensitive notes sooner when no longer needed.
- Orders, invoices, payments, refunds and tax records: normally for 6 years after the end of the relevant financial year, or longer where law or a dispute requires it.
- Accounts and subscriptions: while active and afterwards for the applicable transaction, legal and security periods.
- Marketing contacts: until you unsubscribe or object. We may retain a minimal suppression record so that we do not contact you again.
- AI conversation logs: ordinarily no more than 90 days, as described above.
- Security and server logs: ordinarily up to 12 months unless needed to investigate an incident.
- Cookie preferences: for the period shown in the cookie settings panel. Other cookies are retained according to their function and displayed duration.
- Comments, reviews and permitted testimonials: while the related content or Service remains published, unless removed earlier following a valid request.
- Backups: deleted information may remain in restricted backups for up to 90 days before being overwritten, unless a longer period is required for security or legal reasons.
We may shorten or extend a period where the amount, nature or sensitivity of the information, risk of harm, an ongoing claim, a safety concern or a legal requirement makes that appropriate. We may retain anonymous information that can no longer identify you.
12. Security and confidentiality
We use appropriate technical and organisational measures designed to protect personal information. These include encrypted connections, access controls, security and anti-spam services, role-based access, backups, software updates and confidentiality requirements for personnel and coaches.
No website, email, video call, payment service or storage system is completely secure. We cannot promise “100% security.” Use a strong, unique password, keep credentials private and avoid sending highly sensitive information through ordinary email. Tell us promptly if you believe an account or communication has been compromised.
Coaching confidentiality is important to us, but it is not absolute. We may disclose information where you authorise us, where needed to provide the Service, where required by law or court order, to establish or defend legal rights, or where we reasonably believe disclosure is necessary to address a serious and immediate threat to a person’s safety.
If a personal data breach creates a risk to people’s rights and freedoms, we will assess it, record it and notify the Information Commissioner’s Office and affected individuals where UK law requires.
13. Marketing choices
If you request coaching insights, an ebook, programme updates or other marketing, we may send relevant emails. Marketing permission is separate from permission to process a coaching application or special category information.
We may use the PECR “soft opt-in” to contact an existing customer about our own similar Services where the legal conditions are met and a clear opt-out was offered when the details were collected. We do not rely on the soft opt-in for special category data or to share your details with another organisation for its own marketing.
You may unsubscribe at any time using the link in an email or by contacting us. We may still send non-promotional messages necessary for an enquiry, purchase, account, subscription, event or active Service. Withdrawing marketing permission does not cancel a paid subscription or PayPal payment.
14. Your data protection rights
Subject to the conditions and exceptions in UK data protection law, you may have the right to:
- be informed about how we use your personal information;
- request access to your personal information and receive a copy;
- ask us to correct inaccurate or incomplete information;
- ask us to erase information in certain circumstances;
- ask us to restrict processing in certain circumstances;
- receive certain information in a structured, commonly used and machine-readable format and ask us to transfer it where technically feasible;
- object to processing based on legitimate interests;
- object at any time to direct marketing;
- withdraw consent at any time for future processing based on consent; and
- not be subject to a solely automated decision that has legal or similarly significant effects, except where the law allows it with appropriate safeguards.
To exercise a right, email dan@goodguys2greatmen.co.uk with the subject line “Data Protection Request.” Tell us what you are asking for and which email address or account is involved. You do not normally have to pay a fee.
We may request proportionate information to verify your identity and protect your data from unauthorised access. We normally respond within one month. The law allows more time for a complex request or several requests, and we will tell you if this applies. Some rights are not absolute, and we will explain if we cannot fully comply.
15. Children
Our Services are intended for adults aged 18 and over. We do not knowingly market to children or invite them to create accounts, purchase Services or submit coaching applications. If you believe a person under 18 has provided personal information directly to us, contact us so that we can investigate and delete it where appropriate.
Adult clients may discuss their children in the context of relationship or family circumstances. Please provide only the minimum information needed and do not upload a child’s records or identifying documents unless we have specifically requested them for a lawful and necessary purpose.
16. Third-party services and links
The website may contain links to or embedded content from other organisations. When you follow a link, load a video, join an external group, use a platform or make a PayPal payment, that organisation may collect and use information under its own privacy notice. We do not control an independent organisation’s processing.
We choose providers with care and enter into data-processing or confidentiality terms where required, but you should review the privacy information shown by any third-party service you choose to use.
17. Changes to this policy
We may update this policy when our Services, providers or legal obligations change. We will post the new version on this page and change the “Last updated” date. If a change materially affects how we use information already collected, we will provide an additional notice or request consent where the law requires.
18. How to contact us or complain
For questions, requests or concerns about personal information, contact:
Daniel Dore Coaching Ltd
Company number: 11348529
Ground Floor, Sterling House
Outrams Wharf
Little Eaton
Derby, England, DE21 5EL
Email: dan@goodguys2greatmen.co.uk
We would appreciate the opportunity to resolve your concern first. You also have the right to complain to the UK supervisory authority:
Information Commissioner’s Office (ICO)
Website: Make a data protection complaint
Telephone: 0303 123 1113
If you live outside the UK, your local data protection or privacy authority may also be able to assist.